Original | Odaily Planet Daily ( @OdailyChina )
Author | Fu Howe ( @vincent 31515173 )
pump.fun has rapidly risen in this bull market thanks to Meme coin transactions and has become the focus of the industry; the platforms cumulative revenue has reached nearly 230 million US dollars, and its daily income even exceeds the transaction fees of leading Layer 1 networks such as Solana and Ethereum.
Under the glory, there are undercurrents. Less than half a year after the live broadcast function was turned on, this platform, which was originally aimed at creating the dream of wealth, was gradually eroded by greed and extreme behavior. From animal cruelty to pornographic live broadcasts to threats of violent crimes, users have repeatedly crossed the bottom line of morality and law in order to gain attention and token value, even threatening to die, showing the ugliness of human nature and causing this decentralized experiment to gradually go out of control.
Such chaos caused dissatisfaction in the community, and they accused this kind of live broadcast of ruining pump.fun and even the meme wave. For this reason, pump.fun announced the suspension of the live broadcast function and introduced a number of measures, but can it really calm the anger of the community?
Tragedy and absurdity coexist: a review of the events behind the out-of-control live broadcast
When the live broadcast function was launched half a year ago, pump.fun hoped to stimulate interaction between creators and viewers and increase platform activity through this form. However, this function quickly evolved into a stage for displaying the dark side of human nature, with absurdity and tragedy intertwined, becoming a nightmare for the community.
The trigger for this round of events came from a coin issuer who said in a live broadcast that if the market value of my tokens did not meet expectations, I would hang myself. Subsequently, the coin issuer staged a suicide scene on the live broadcast platform, and the token LUKE rose nearly 400 times in a short period of time. However, community users later disclosed that the coin issuer faked suicide and had been rescued by the team.
Pudgy Penguins security manager Beau said, Such behavior is not only irresponsible to personal life, but also a serious damage to the atmosphere of the entire community. This desperate cry for help is obviously not the original intention of decentralized freedom. The live broadcast should be shut down.
In addition, some of the violent acts in live broadcasts are even more chilling than threats of self-harm.
For example , one user said during a live broadcast that whenever the token price rose, he would shoot out of the window to win tips and clicks from the audience. The sound of gunfire echoed in the live broadcast room, but the audience regarded it as an entertainment carnival. Even more disturbing is that a child threatened during a live broadcast that if the token did not meet expectations, he would harm his family and even threatened violence against the school.
All of the above behaviors were staged on pump.fun. In the comment section, some users even encouraged these behaviors, and every click pushed the extreme behavior to a climax. These events turned pump.fun from an innovative decentralized platform into a hotbed of violent performances.
The inappropriate behavior in the live broadcast room does not end there. Some users take advantage of the platforms relaxed review mechanism to broadcast pornographic content, and even use methods such as animal abuse to attract attention.
Faced with the out-of-control live content, the anger of community members exploded, and they publicly expressed their disgust for pump.funs live broadcast function. Many community members denounced: The existence of such content not only shocks the audience, but also may spread the influence of violence, pornography, and abuse to real life. Pump.fun must be held accountable for this chaos.
Faced with strong condemnation from the community and the crisis of out-of-control content, pump.fun took quick action.
Suspending the live streaming function: Amidst numerous criticisms, pump.fun announced that it would suspend the live streaming function until its review infrastructure could cope with the high activity of the platform. The indefinite suspension statement was a comfort to the community and an emergency stop to the internal order of the platform.
Strengthening the review mechanism: pump.fun said that it currently has a 24-hour moderator team and an engineering team dedicated to reviewing images, videos, live broadcasts, and comments. Hundreds of illegal streams are shut down every day, and images, names, descriptions, and comments of illegal content are quickly deleted. The platform promises to further optimize the review mechanism to create a safer and more respectful environment for the community.
Enhanced transparency: Transparency is the core demand of the community for pump.fun. The platform promises to introduce clearer community rules and provide users with greater visibility of the review process, so that every user can clearly understand how and what the consequences of illegal content are. Through a transparent process, pump.fun hopes to regain the community trust lost due to this incident.
Commitment for the future: pump.fun said it will strengthen technology upgrades and rule optimization to maintain the healthy development of the community and prevent similar incidents from happening again.
Although the pump.fun team quickly launched a series of measures, some community users did not buy it and turned to meme coin issuance platforms such as Base to express their dissatisfaction with it.
The balance between technological freedom and moral constraints
Content review on decentralized platforms has always been a difficult problem for the crypto industry. Excessive review will be considered as centralization, while loose review can easily become a breeding ground for crime. How to strike a balance between these two criteria has become a current problem.
This pump.fun live broadcast incident also reminds us that the pace of technological innovation cannot be separated from human nature and ethical considerations. In the future, whether pump.fun can find a balance between freedom and rules will not only affect the survival of the platform, but will also provide important experience and inspiration for the entire decentralized industry.
The decentralized future is full of hope, but the road ahead is bound to be bumpy. This is a lesson, but also an opportunity for growth.
