Original | Odaily Planet Daily ( @OdailyChina )
Author | Dingdang ( @XiaMiPP )
SuiPlay 0X 1 Have players started to “receive benefits”?
On April 11, SuiPlay officially announced that it has now joined forces with multiple partners, including @bluefinapp , @doubleup_app , @Scallop_io and @hippo_cto , to issue token airdrops to pre-orderers of SuiPlay 0X 1. This move is undoubtedly a market move to motivate early supporters and accelerate device sales, and it also reminds many crypto players of the wealth effect brought by the Solana Saga mobile phone through the airdrop BONK. As the first native Web3 portable gaming device, can SuiPlay 0X 1 replicate Sagas successful path and become a new round of wealth-making artifact for crypto users?
SuiPlay: A bridge between Web2 and Web3 games
SuiPlay is a gaming platform built on the Sui blockchain, aiming to break down the barriers between traditional games and blockchain games. The project is jointly created by Sui and hardware manufacturer Playtron, focusing on innovative experiences in the field of games + blockchain. Through dynamic NFTs, on-chain asset rights confirmation, token incentive mechanisms, etc., SuiPlay is committed to giving players real digital asset ownership, making games not only fun but also valuable.
SuiPlay ecosystem supports multiple game types, from mobile MOBA to PvP battle games, to social casino games, covering a wide range of player portraits. At the same time, the platform actively establishes cooperation with game developers, continuously enriches the content ecology, and gradually builds a cross-border game platform that integrates the familiar experience of Web2 and the innovative value of Web3.
SuiPlay 0X 1: An attempt at a Web3 native handheld game console
SuiPlay 0X 1 is the first portable Web3 native gaming device jointly launched by Sui and Playtron, positioned as the next generation handheld game console. It is compatible with traditional PC games, and players can seamlessly access platforms such as Steam and Epic Games Store through the device, and switch to Web3 mode with one click to experience on-chain games built on the Sui blockchain.
At the hardware level, SuiPlay 0X 1 provides strong performance support to meet the needs of mainstream games; at the software level, it is deeply integrated with the Sui blockchain infrastructure to provide a plug-and-play experience for Web3 interactions, lowering the entry threshold for new users.
As an early incentive, SuiPlay 0X 1 pre-order users will receive a soul-bound NFT called Eternal, which is divided into two levels according to the order of purchase: the first 1,000 are called Mythic, and the ones after that are Exalted. This NFT can unlock exclusive in-game rewards and subsequent token airdrops, and is an important certificate for binding user identity and rights.
The device is currently available for pre-order through the official website ( suiplay 0x1.com ) at a price of $599 (excluding shipping and taxes). It only accepts cryptocurrencies (SUI, SOL, ETH) for payment, and requires binding a Playtron account and compatible wallet. The device is expected to be shipped in June 2025 and supports global delivery. Due to regulations and logistics, countries such as China and Russia are not currently available.
As of April 2025, SuiPlay 0X 1 has accumulated more than 9,000 pre-orders, and the initial market response has been positive, indicating that crypto players are becoming more receptive to earn while playing devices.
Following Saga: Can SuiPlay 0X 1’s wealth effect be expected?
Whether it is the pricing strategy (also US$599) or the way of incentivizing users through token airdrops, SuiPlay 0X 1s market path is reminiscent of Solanas Web3 mobile phone, Solana Saga, which will be launched in 2023.
Saga was initially priced at $1,000, but later dropped to $599 due to poor sales. However, what really made Saga famous was not the hardware itself, but the wealth effect it created. Saga came with an airdrop of 30 M BONK tokens, which were worth only a few dollars at the time. But as the price of the coin soared, the value of the airdrop once exceeded $1,000, far exceeding the price of the device. Saga users not only recovered their costs, but even doubled their profits, attracting widespread attention and enthusiastic participation from the crypto community.
Since then, Saga has quickly cleared out about 20,000 units of inventory, and the buy a phone and get free coins model is regarded as a classic case of Web3 hardware marketing.
SuiPlay obviously hopes to replicate this wave of wealth creation narrative and cooperate with multiple project parties to carry out airdrops. However, unlike the path of being ignored and then exploding in the early stage of Sagas airdrop, the current SuiPlay 0X 1 airdrop tokens have not yet shown similar value potential (currently they can only be called pig trotters), and it is difficult to directly replicate BONKs growth trajectory in the short term.
Can SuiPlay 0X 1 run through the wealth-making model? Also look at the following points
Potential appreciation space for tokens and NFTs <br/> If the tokens or NFTs in the Sui ecosystem can achieve unexpected growth when the market recovers, the earning while playing story of SuiPlay 0X 1 will be convincing. If a dark horse project like BONK can emerge, it will bring great impetus to device empowerment.
Community activity and content ecology <br/> Whether a crypto device can form user stickiness depends largely on community operations and developer ecology. Whether Sui can attract high-quality games to go online and continue to provide gameplay updates is a key indicator for judging its long-term potential.
The formation of the wealth effect of the overall market cycle and user expectation management often depends on the boost of market conditions and the resonance of user emotions. However, the current crypto market is still in a stage of volatility and reconstruction, with great uncertainty. Although users have high expectations for SuiPlay 0X 1, if there is a lack of impressive returns in the short term or the ecological progress is slow, emotional fluctuations may backfire on the project rhythm. How to stabilize expectations and continue to release value in the context of the market not yet fully clear will be an important test for the SuiPlay team.
