KOLs in the crypto industry may be the group that understands the art of language the most in this industry. They can use long-termism to beautify the zero curve, use ecological empowerment to package and unlock selling pressure, and even write rebate link as free benefits. When the leeks are still studying the white paper, KOLs have already understood the traffic code - using rhetoric to gild the sickle. There is no real selfless sharing here. Behind every jargon of KOLs is the same subtext: I am responsible for dreaming, and you are responsible for paying the bill. BlockBeats compiled this KOL crypto jargon translation guide. After all, in this market where the average actor is the best, only by understanding the subtext can you avoid being an extra.
The last issue was a reward for the dealers selling behavior, which can be referred to: How did the dealer sell in this round? Lets see what pitfalls you have stepped on?
Alpha Call
Alpha Call is the most eye-catching phrase on KOLs Twitter. It translates to I found a treasure project, get on board! But the truth is often that KOLs have already built positions at low levels and are afraid that the project will not take off, so they throw out Alpha Calls to summon fans to help. If the project really takes off, everyone is happy, and the KOL can retweet and brag, Look, my vision is so good! If it doesnt take off? Then the next tweet is already on the way, anyway, fans memories only last for three days.
KOLs who shout Alpha Call are like dealers in a casino. The louder they shout, the hotter the chips in their hands. They are not afraid of you losing, but they are afraid that you will not come to the table.
Grass stage behavior:
1. The economic model is comparable to $DOGE, but the destruction mechanism is more radical - we put a mathematicians hat on DOGE
2. The community has a strong consensus, with more than 10,000 members in the Telegram group in three hours. The robots are in place, and only real people are needed to fill the gap.
3. The technical team comes from MIT and NASA - the founders may be named Mitchell, Ian, Tony
I dont care if you run away or not, I will run away as soon as I receive the coins
Optimistic is the most frequently used word in KOL tweets. It is concise and expresses the emotions. As for optimistic in the long term, it is a magical tool that can be used for both offense and defense. If the stock price rises, then quickly look up the old tweet: See, I have been optimistic about it for a long time! A short-term plunge means market sentiment fluctuates, and the long-term value remains unchanged. A long-term decline means the ecosystem needs time to settle, and those who hold on will be the winners.
The truth may be that the project party used currency to replace the publicity and promotion costs, and the KOL immediately changed the currency to U as soon as it was transferred to the address.
Classic words:
1. Week 1: Short-term pullback is a healthy wash
2. The first month: The bear market is just right for polishing the product
3. The third month: The team is developing a new blockchain game with two tracks
4. Half a year later: Beware of fake official websites and look for community-rebuilt versions
More words means investment research
KOLs will slightly process the promotional materials provided by the project party, add some technical terms and charts, and turn it into an in-depth analysis. It doesnt matter whether the analysis is accurate or not, as long as the fans think it is professional after reading the long and tedious article. Some even directly use the content generated by ChatGPT to put it in the tweet, and they are too lazy to even adjust the bold format that comes with AI.
Investment research is not research, it is research with money invested. KOLs earn advertising fees, while retail investors lose real money.
In addition, KOLs also use many institutions have invested as a get-out-of-jail-free card, which can both elevate the projects status and whitewash themselves - So many people have invested, so you cant blame me if there is a loss, right? As for who the institutions are and how much they invested, the details are vague, and fans wont check anyway.
Grass stage behavior:
1. Strategic investment - 5% tokens are given away for nominal investment
2. Ecosystem cooperation: Invite an institutional intern to join the Telegram group
3. Institutional Matrix - The same boss registered 7 offshore companies
Benchmarking Literature
Benchmarking XX, there is still XX times is the valuation routine that KOLs love to use. For example, $XXX is benchmarked against ETH, and the current market value is only tens of millions, so there is room for a hundred times! As for why it can be benchmarked and how to achieve a hundred times, KOLs never explain. Anyway, fans are excited when they see hundred times. If it goes up, its because I have a good eye, and if it goes down, its because the market has not evolved.
Classic words:
1. The throughput is 100 times that of Ethereum — the test network is not even online
2. Ecological fund size exceeds 500 million - market value automatically increases after tokens are unlocked
3. Already cooperated with Amazon Cloud - using AWS servers
Free Group Trap
Some free groups established by KOLs require members to use designated trading platform links, which is understandable. However, the investment research report in the group file is actually a Google translated white paper. When members questioned why all the recommended coins were cut in half, the administrator said: Without sufficient cognition, no matter how many wealth codes you have, you wont be able to receive them.
Classic words:
1. Knowledge payment - selling courses + recruiting people
2. Limited time benefits - How can I ship the goods if you dont accept my orders?
3. Exclusive strategy - use your handling fee to support my Porsche
The essence of KOL economics in the crypto circle is attention arbitrage, which uses emotional value to replace traffic, traffic to replace money, and then money to create more emotional value. However, this article does not intend to kill all KOLs who do investment research and analysis in the crypto field. As Yond said, KOLs need to bring traffic and buying orders. The lower the fan awareness, the better. It is best to call a ticker so that fans can join without too much introduction. Content creators must also consider the logic, completeness and depth of content output. Content for advanced players and deep users usually does not attract too many buying orders. The input-output ratio of project parties to purchase and promote is low, which will also lead to bad money driving out good money to some extent, and there will be more and more market noise.
In essence, KOLs do not directly create value and positive externalities. When service providers and water pumping parties become the largest interest groups in the market, the entire market is like a cancer patient with a tumor. The final outcome will definitely be that the cancer cells grow fatter and fatter, and the host withers and dies after the nutrients are drained.
If everyone is a KOL, then the real KOL will no longer be someone who has a certain number of fans, but rather an individual who can continuously output high-quality content, build deep trust, and have commercial monetization capabilities. This means that the threshold for KOLs will be raised, shifting from quantity competition to quality competition.
When KOLs talk about the pattern, the wallets of the leeks are shrinking. When KOLs talk about faith, the tokens of the project are running away. When everyone is teaching you how to get rich, not becoming a fuel is a victory in itself. After all, in the crypto world, the one who lives longer is the winner. In the comment section, tell us what other KOL behaviors you have seen?
