Original title: My Takes on the Value of Attention
Original author: @Punk 9277
Original translation: zhouzhou, BlockBeats
Editors note: In the era of attention economy, attention itself has value, but its value depends on factors such as retention, consensus, and content quality. Kaito converts attention into users, capital, and markets through products such as Yaps, Earn, and Capital Launchpad. In the future, Kaito will break the information cocoon, build a fairer InfoFi network, and realize data sovereignty and universal monetization.
The following is the original content (for easier reading and understanding, the original content has been reorganized):
My opinion on the value of attention. In recent days, I have seen a lot of debate about whether attention has value, both in the crypto field and in other industries.
Here are some of my own thoughts and Kaito’s role in them:
Does attention really bring value?
“First-time entrepreneurs are obsessed with product, while repeat entrepreneurs are obsessed with distribution.” — @justinkan
For todays consumer products, distribution is often closely related to attention - whether it is screen time or the share of public opinion.
The value of attention is critical beyond the crypto industry and in a wider field.
Many times, a decent product may have only a few users, while a mediocre product can become widely popular simply because its distribution is more efficient.
The same is true in crypto: even the best products can grow significantly faster if they can leverage attention - weve seen the example of Hyperliquids market share soaring since its TGE (token launch).
Since attention can bring value, can it also drive valuation?
1. For non-meme projects, my framework is that there is an indirect relationship between attention and valuation through user growth and investor education:
Attention → User Growth → Stronger Fundamentals → Potential Token Purchases
Attention → Investor Education → Potential Token Purchases
This is actually a standard operating model for listed companies in the traditional financial market:
The marketing department is responsible for reaching the “top of the funnel” → user conversion
Investor Relations Department is responsible for investor education
In crypto, attention is even more valuable for two reasons:
Users are often also token holders. You are converting investors while converting users.
·Under speculative sentiment, attention itself has a premium
2. But when it comes to meme coins, this traditional funnel model no longer holds true.
So I prefer to use a simpler valuation model:
Attention × Narrative (= Base × Multiple)
With the same attention, different narratives lead to very different valuations
Under the premise of the same narrative, whoever gets more attention can compete for a higher valuation
I won’t comment on specific projects, but to put it simply: attention is very important, but not all attention is of the same “value”.
The role of attention building before and after TGE
1. Before TGE (token launch):
Since TGEs are usually accompanied by a large number of incentives, the unit value of attention is very high:
·Use brand awareness and user education to convert as many airdrop users as possible into real users
Communicate the investment logic of the project to as many potential investors as possible
2. After TGE:
·Attention building is especially important for new product launches and new investment narratives
But most brands will continue to operate attention, which is critical to user acquisition/retention and capital markets - the same logic as traditional listed companies
About Kaito and the value of attention
Some people feel that Yaps (the discussion module launched by Kaito) may encourage noisy/low-quality content.
But judging from the real-time Yaps rankings, the actual situation is just the opposite: high-quality discussions are always the mainstream.
For example, in the past 24 hours, the top 3 Yaps with the highest growth rates are:
@udiWertheimer sparked a wide discussion about Musk talking about encrypted communications
@EliBenSasson criticizes Bitcoin for not being able to implement OP_CAT
@fiddybps 1 refutes Jeff.hls view that Hyperliquids transparent trading mechanism is beneficial to large investors
This is different from every Yapper ranking. The project owner decides what type of discussion to reward, such as whether the content is insightful, emotional, in line with the project direction, etc.
There is a key point about attention that must be realized - it is important who the attention comes from and in what form it appears.
For example, some projects hope to expand their voice as much as possible, like Loudio, so the algorithms they choose are more inclined to cast a wide net rather than content quality or depth.
On the contrary, there are some projects that focus more on concentrated and in-depth discussions around a specific product, such as Infinex.
Kaitos role is to customize support directions for different projects. In doing so, users can also benefit from it: whether it is project education or brand recognition - you can see the positioning of the project from what they are willing to encourage/recognize.
Complete Attention Conversion through Kaito
Kaito is more than just an attention generator. In addition to Yaps, we also have:
From attention to user conversion: Kaito Earn
From attention to capital: Capital Launchpad
From attention to market formation: Coming soon, please stay tuned
Since May, the launch of Kaito Earn has enabled us to focus on user conversion, relying on our high-quality and highly sticky user base.
Last week we announced that Kaito has activated 33,699 smart agents, accounting for about one-third of Newton’s activity. These agents are users who have actually deployed funds, invested in BTC, KAITO and other tokens, and have generated real fees.
We are also working with Infinex and other projects on similar projects.
Soon, with the launch of Capital Launchpad, Kaito will open up the channel between AI analysis and capital formation, optimizing long-term consistency, value contribution and coverage.
Summarize
In the attention economy, attention itself is a value.
But it should be emphasized that the value of attention is hierarchical, depending on:
Retention
Consensus
·The content or product it is attached to (Subject)
Content quality
·and many other dimensions·The world is moving in a clear direction:
Influencers who control attention will control monetization
Technology platforms that control screen time will control distribution and user data
That’s why brands (and entrepreneurs) today need to have a social presence.
Rather than resisting this trend, we need to leverage it — our industry has the power to build a new network structure that is fairer and more empowering.
This is exactly my vision for InfoFi: empowering the masses to monetize by unlocking three pillars: Data sovereignty and data monetization Market mechanism as the force closest to the truth Information market as the most decentralized and democratic way to express opinions
Let’s continue to push boundaries.
