Since launching its own website, Story has been paving the way for a bigger goal. Today, we are officially opening a new chapter: building an infrastructure layer dedicated to unlocking the full value potential of IP, focusing on the most valuable yet most overlooked area at present - the real-world data that AI relies on.
Where it all started
The mainnet launch marks the beginning of the first chapter of the story. Over the past few months, we have been working hard to pave the way for the next phase. This update will kick off a series of major upgrades, and in the coming weeks, you will see how this vision is gradually realized.
Story was born for a world that is changing faster than traditional contracts, laws, and IP frameworks. We envision it as the intelligent layer of the Internet, designed to revolutionize how IP is managed, priced, and distributed.
In the first chapter, Story has achieved several key achievements:
We have created a Layer 1 blockchain designed specifically for intellectual property, equipped with a full-featured IP native protocol, which has supported the on-chain confirmation of hundreds of thousands of IPs;
Promote the tokenization of world-renowned IP assets: IPs of music superstars such as Justin Bieber, BLACKPINK and BTS were put on the blockchain through Aria, and IPs of international brands such as Crocs and Adidas were put on the blockchain through Ablo;
Collaborate with Stability AI to develop AI applications, embed contribution tracking mechanisms, and achieve fair profit distribution for all IP participants;
Over $100 million in funds have been bridged across the protocol;
Attracting millions of creators to join platforms such as Magma, the ecosystem continues to prosper.
Today, Story has evolved from a vision into the underlying infrastructure that truly supports large-scale IP assets.
Story unlocks unique value for AI
Recently, more and more AI industry leaders have told us that they need data assets with IP authorization, verifiable provenance, clear permissions and revenue distribution mechanisms. At the same time, these mechanisms can be automatically updated and continue to take effect when the data is re-created, reused or integrated into AI processes (especially robotic applications).
This is exactly where Storys unique advantage lies: as the worlds only blockchain built for programmable intellectual property, it can achieve real-time tracking, intelligent authorization and global monetization of IP. Traditional blockchains can only represent static ownership, while Story supports dynamic and programmable licensing terms.
With Story, you can:
Implement data programmatic authorization with on-chain executable logic;
Complete data tracing and revenue splitting in complex AI workflows;
Automatically distribute revenue to multiple parties in the complete data supply chain, including data collectors, annotators, and creators of privacy-preserving synthetic data;
Build a bridge between legal enforceability and on-chain primitives to achieve global IP compliance governance;
Register and tokenize traditional and non-traditional IP, including real-world data assets.
This means Story unlocks unprecedented capabilities: transforming data into registered IP assets, tracking all derivative usage paths, and distributing the benefits appropriately to everyone involved - from the original data creators to the synthetic data developers.
This clarifies the core mission of Story’s new chapter: solving the most critical bottleneck in the development of AI - the structured circulation and value capture of trusted data.
The key to success in the next phase of AI: authenticated real-world data
The new round of AI competition has shifted to the competition for available, legal, and safe real-world data. This competition will determine the development of the next generation of physical AI models (such as robots, medical AI, etc.). As Meta CTO Andrew Bosworth said, it is impossible to train AI to understand intuitive judgments such as friction and material deformation when picking up a coffee cup by relying solely on online media content. NVIDIA also clearly pointed out that real-world data collection is the real bottleneck of AI development. In other words, data has become a new battlefield and core resource for AI competition.
At the same time, computing power, energy, and AI models are becoming commoditized, and the only scarce asset is highly specialized, hard-to-crawl real-world data. Such data, such as first-person videos of humans performing complex tasks, are key raw materials for training basic robot models, but due to backward licensing models and lack of incentives, they have long been trapped in data silos, making them difficult to share and monetize.
Today, the traditional IP framework is no longer able to cope with the world where billions of pieces of content are produced every day. As a result, the $70 trillion IP market is illiquid, undervalued, and lacks modern infrastructure support.
Story’s AI-native IP infrastructure: Beyond media, serving real-world data
This is Story’s mission: to unlock and scale the $70 trillion intellectual property market for AI, specifically its fastest-growing yet most underappreciated area: real-world data.
The so-called real-world data refers to high-value content generated by various sensors (such as cameras, microphones, LIDAR, radar, etc.) that records the unique state of the physical world at a specific time and space.
Here’s a real-life example:
A drivers dashcam captures a cyclist suddenly appearing in the thick fog - this becomes a valuable computer vision training sample;
Data annotators add high-quality labels (such as target boxes, metadata, etc.);
Contributors (even AI agents with crypto wallets) generate synthetic versions of the scene under different weather conditions. These three links each constitute independent IP contributions and jointly support the training of new AI models.
The contributions of all three are valuable intellectual property—and an integral part of training AI models.
The question is: how to define ownership and how to distribute the profits?
On Story, every contributor (whether human or AI agent) can:
Register data assets;
Embed custom licensing and revenue distribution logic;
Automatically receive real-time revenue sharing as data is annotated, synthesized, or trained.
More importantly, Story is the only on-chain platform that can fully track this entire process, ensuring the real-time confirmation and legal realization of data/IP assets in the AI era. In todays era of rapid development of AI and explosive growth of content, Story has not transformed, but has firmly fulfilled its established mission: to become a hub for licensing, exchange and revenue of high-value data and IP in the AI-native society.
New Chapter: Story Chapter 2
We named this stage “Chapter 2”, and its core mission is to fully unleash the value of IP and data in the AI era.
This phase focuses on three mutually supporting pillars:
Physical AI model data layer: Story will become the infrastructure for non-crawlable, high-value real-world training data in the AI field, coordinating data supply and demand through the DePIN network and supporting systems, and providing compliant and secure data streams for AI models.
From robots that tidy up rooms to smart cars that navigate rain and fog, to voice assistants that understand multilingual accents, we have delivered mission-critical datasets to companies around the world and will demonstrate this capability through upcoming projects.
Global IP on-chain: Story will expand IP tokenization to areas far beyond music and fashion - covering untapped trillion-dollar markets such as sports, DeSci (decentralized science), and pan-entertainment.
By activating global IP market liquidity, we will use the IPRWA model to create a new paradigm for IP asset investment, trading, and ecosystem building.
Revolutionizing the Traditional Licensing Model: Working with partners that have served top brands such as LVMH and Lucasfilm, Story will help global brands actively embrace, rather than resist, the cultural value of user-generated content (UGC).
For example: legally capturing viral emojis and secondary creative content; monetizing unexpectedly popular UGC hot spots; and transforming unpredictable cultural phenomena into licensable IP assets.
Behind these three pillars, there is a unifying and powerful thread: Story is systematically releasing the value that was once inaccessible - whether it is scarce data, global IP portfolios, or emerging cultural phenomena.
In each scenario, Story transforms these assets into real, tradable economic opportunities through scalable licensing mechanisms, on-chain enforcement and monetization capabilities, and IP programmability.
Next Generation IP Economy
We are moving towards a future where all intellectual property rights, from AI training data to popular cultural content, will be transparently authorized, with clear ownership, and safe and controllable free circulation and value realization.
Story will become the infrastructure supporting this new IP economy. This vision will not only reshape the industry landscape, but also empower creators and give rise to new innovation and investment models.
Join us in reshaping the future of IP
Storys core strength comes from our diverse community - builders, developers, companies and investors who are jointly shaping the future of intellectual property. We always adhere to the principle of value sharing, continue to listen to feedback, open collaboration, and promote the sustainable growth of the ecosystem.
This vision requires more partners. We sincerely invite creators, companies, and pioneers around the world to jointly build the IP licensing infrastructure in the AI era.
In this era of explosive creativity and intelligence, let us work together to redefine intellectual property.
