Editors Note: This article comes fromHoneycomb Finance News (ID: fengchao-caijing), Author: Huo Huo, Editor: Wen Dao, reprinted by Odaily with authorization.
Editors Note: This article comes from
Honeycomb Finance News (ID: fengchao-caijing)
, Author: Huo Huo, Editor: Wen Dao, reprinted by Odaily with authorization.
Sinas latest social app Oasis introduced the digital asset Waterdrop. Although the product may be taken off the shelves due to suspected Logo plagiarism, its use of blockchain elements has attracted market attention.
The regular repurchase plan of Waterdrop may be a new thing in the eyes of Internet users, but in the currency circle and the chain circle, it will immediately remind people of the digital currency game of destruction and deflation.
In recent years, the implantation of token incentives has appeared more and more in many Internet giants and their products. The incentive system of the blockchain economy has also allowed some traffic-based products to see a breakthrough.
However, as the freshness of the blockchain fades away, the rewards that lack circulation scenarios can only stay inside the system, which are equivalent to exchange coupons for goods or services, and their value is slightly weaker. If you want to circulate freely as assets, it is likely to bring hype face regulatory risk.
The token in Internet products is facing the embarrassing situation of being unable to go global. The pitfalls stepped on by a group of pioneers such as Tianya Points TYT, Xunlei Wankeyun, and Xiaomi Shared WiFi have become some of the current intentions to create a token economy ecology. companies face the same problems.
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Water Droplets Introduce Deflation Mode
On September 4, the Sina Weibo social app Oasis, which had just been launched for a day, was removed from the shelves. It is reported that this may be related to the suspected plagiarism of the logo.
Originally, this was just a photo social platform similar to Instagram+Little Red Book, and most of the attention was focused on the Internet circle. However, due to the embedded blockchain element Waterdrop in the internal test function, Oasis quickly attracted the attention of users in the currency circle.
From the perspective of design mechanism, Water Droplet is trying to escape the limitation of internal integration.
The original Waterdrop has natural Token attributes such as payment, decentralized storage, and platform equity certification. At present, internal test users can regularly receive water drops on the APP.
On the surface, water droplets are more like a point incentive system that comes with the system, similar to Ant Forest. The longer the user uses the APP, the more energy he can get. But in fact, the official also endowed it with specific asset value support through repurchase.
In the APP, Oasis stated that it will buy back water droplets from time to time for ecological construction. And the official specifically stated that the total amount of water droplets is limited, the higher the activity value, the more water droplets will be distributed.
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The repurchase game is not new in the currency circle, and it was first applied to the currency of the exchange platform. In theory, repurchases can reduce the circulation of assets in the market and stimulate prices to rise.
Although Oasis did not specify the total amount of Waterdrops and the source of benefits for the repurchase, judging from the current official plan, Waterdrops has broken away from a simple point system and moved closer to the attributes of assets.
The official deflationary value assigned to “Water Droplets” has once again sparked discussions on how the token ecology empowers the Internet. Thanks to Weibos market position in the social field, within 24 hours of its launch, Oasis was on the top 3 of the Apple Stores hot search list, attracting market attention.
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Internet companies prefer alliance chains
Iterative upgrades are the norm in the development of the Internet. In the past two years, blockchain has become a new field for many companies to deploy.
GoFun travel is a shared car product launched by Shouqi Group for mobile travel. In March this year, it became the first travel company in the country to obtain blockchain service filing.
GoFun has launched the slogan Using a car is mining. Users complete tasks such as using a car, signing in, and inviting friends every day to generate a corresponding number of energy points, which can be exchanged for corresponding car coupons.
Now on GoFun’s official website, users can click “Blockchain” on the homepage navigation bar to jump to the GFChain blockchain browser to query basic information, illegal records, accident records, user behavior, vehicle information, etc. The data shows that as of 13:55 on September 4th, the number of GFChain blocks is 29960359, and the size of each block is 0.61kB.
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GFChain block explorer
GoFun said that this is an alliance chain based on the open source of Ethereum, and the wallet technology is mature.
According to 36 Krypton statistics, in April this year, GoFun ranked first on the monthly active list of time-sharing car rental apps.
Not only GoFun, but also SF Express Fengsu GO, BTG Homeinns blockchain points marketing and management cloud computing platforms, now hope to use tokens to improve incentives and complete the reshaping of business models with upgrades.
Among them, Ant Financial, Tencent, Haier and other well-known giants are all listed, and their technologies involve areas closely related to public life such as food, clothing, housing and transportation.
On the one hand, the giants deliberately avoid the regulatory bottom line of currency issuance and financing, and on the other hand, they have deployed heavily to seize the opportunity in the subdivisions they are targeting.
Overseas companies have also noticed this innovation. Well-known platforms including Facebook, Telegram, Signal, Kakao, and Line have all targeted the blockchain and digital currency fields and announced their plans to build a token ecosystem.
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The built-in pass also lacks value support
In fact, not only giant Internet companies have noticed this innovation, but as early as 2017, many Internet old men began to start with economic models, trying to create a decentralized token ecosystem.
At the end of 2017, Tianya Forum, a hardcore UGC community, announced the issuance of Tianya Points TYT. Users can earn Tianya Points through creation, likes and other behavior rewards. In addition, it also incubated HiChain, an industry public chain for the original content community. Currently, TYT Token can be traded on trading platforms such as MXC and BiKi.
In addition, platforms such as the Jianshu platform with a large number of authors, and Renren Video, which was on the verge of closing several times, have all been cars on the blockchain, and have more or less gained short-term market exposure.
Now two years have passed, and when it comes to the token ecology, its biggest highlight is its own incentive system, and the mining model is similar, including Netease Odaily, Xiaomi WiFi Chain and other well-known Internet companies have tried to set foot. However, there is much thunder and little rain, and as the novelty of the market fades, its living conditions are becoming increasingly sluggish.
For example, on March 14, 2018, Xiaomi produced the Encryption Rabbit game to test the blockchain. Among them, Encryption Rabbit, Radish, and F Code are the points in the game. Carrots and F Codes can be exchanged for Encryption Rabbit. Now that more than a year has passed, the APP is still in the internal testing stage.
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One year on the line, Xiaomi shared WiFi is still a beta version
