Solanas advertisement failed. Should public chains take a political stance?

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Since the beginning of this year, Solana has been shaping its brand image as the American Chain and has been constantly feeding powder to SOL haters along the way.

While watching the first sister join the major cryptocurrency trading groups and the BNB Chain ecosystem in chaos, on the other hand, Solana and Base are quarreling again. Both are regarded by the community as American chains to some extent, and they have completely broken up over ideology.

The political stance of the American Chain advertisement is obvious, the community complains, and Base makes a move

The trigger this time was a now-deleted promotional video of Solana, which mainly featured an exchange between a consultant (symbolizing certain ideological trends in modern society) and a man named American (symbolizing traditional American values, innovative spirit and rational thinking).

Solanas advertisement failed. Should public chains take a political stance?

American expressed interest in areas such as technological innovation, multi-planetary exploration, nuclear energy, cryptocurrency, and artificial intelligence, but his consultants continually steered his focus toward identity politics, gender identity, and social constructionism rather than actual action and progress.

Solanas advertisement failed. Should public chains take a political stance?

List of advertising lines; Graphics: BlockBeats

American expressed his confusion and dissatisfaction to the consultant. He found that his rational thinking and innovative spirit were regarded as problems, and he was even canceled because of his insistence on mathematical objectivity (2+2=4). After being forced to cooperate with regulatory policies, such as suppressing cryptocurrencies and slowing down nuclear energy approvals, American finally realized that he could not accept such a reality and decided to embrace innovation and hard work again. At the end of the conversation, he fired the consultant, symbolizing resistance to certain ideological trends in modern times.

At the end of the video, American breaks out of the door and the screen reads American is Back, followed by a promotional message for a May conference at Solana and the iconic logo that symbolizes accelerationism.

Solanas advertisement failed. Should public chains take a political stance?

The community had mixed reactions to the ad, and Solana chose to delete the video a few hours after it was released, but someone uploaded it to Zora for the community to mint, and it currently has a market value of $120,000.

Solanas advertisement failed. Should public chains take a political stance?

Base also released a short video about the transformation of an old car dealer. At first, he was immersed in traditional car trading and had no interest in cryptocurrencies. However, when faced with practical problems such as slow bank transfers, limited business hours, and inconvenient cash transactions, he began to think about new solutions. Finally, he accepted cryptocurrencies on the recommendation of a repeat customer.

Solanas advertisement failed. Should public chains take a political stance?

Graphics: BlockBeats

There are two options for public chains: mosque or chameleon?

While Solana was mocked for this ad, some people dug up its 2020 political donation campaign for the Black Lives Matter movement, in which Solana wrote No matter race or gender, everyone is equal, fair and just. Now it has released an ad accusing transgender people of hindering innovation, and the community has accused it of being a political chameleon.

Solanas advertisement failed. Should public chains take a political stance?

It is not the first time that Solana has had disputes with Ethereum, Base and other ecosystems. But the difference is that since Trump took office, the blockchain ecosystem in the United States, led by Solana and Base, has shown completely different political propositions and ideological choices from Ethereum.

Ethereum founder Vitalik sticks to his political stance as always, maintaining decentralization, rejecting political interference, avoiding speculation, and promoting technological and ecological innovation. He hopes that Ethereum can stick to its original values and attract more users through practical applications, rather than gaining short-term advantages by catering to politics or vested interest groups.

On social media, he bluntly stated that the Ethereum Foundation will avoid getting close to any politicians, and that people with different ideologies cannot work together. Those who try to ride on the popularity of politicians are on the wrong track, and Ethereum needs a clearer positioning.

On the other hand, Solana, Base, Cardano, Ripple and other crypto projects have become Trumps guests of honor.

Solanas advertisement failed. Should public chains take a political stance?

First Crypto White House Summit

In February of this year, Solana updated its brand image, with the word ACCELERATE printed on the promotional banner and the background directly replaced with the American flag.

Solanas advertisement failed. Should public chains take a political stance?

Currently, the English community is arguing over the Solana short film. Some people say that they don’t understand why such a strange stance should be chosen for an open source project like Solana (especially one based on cryptography). It is puzzling.

“Don’t you realize that there are disproportionate numbers of trans developers contributing to open source, cryptography, security, and intelligence software? Almost everyone who grew up in cypherpunk culture knows at least one trans super developer or hacker who is legendary. What makes these communities so admirable is that they always adhere to the creed: We don’t care who you are, we only care about what you do.”

Some people also support Solanas position, believing that since they have political resources, they should use them reasonably in order to maximize the benefits of ecological development.

Others think that this ad is very clever marketing, Those who cry out that cryptocurrency should be decentralized and politically neutral have completely missed the point. This ad is designed to embarrass people and arouse anger. You all took the bait - which made it spread more widely. This is indeed the case. Now everyone is spreading this short advertisement.

At the same time, the community has not stopped complaining about Ethereum. “You can say whatever you want about Solana’s embarrassing marketing, but at least they are not afraid to try things, no matter how stupid they seem. Ethereum is busy maintaining ‘credible neutrality’ and publishing a lot of clichés.”

When Solana anchored its brand image to the Stars and Stripes and Base used business narratives to satirize the traditional financial system, cryptocurrencies had already irreversibly entered the arena of ideology. This war of values among “American chains” not only exposed the ambition of the public chain ecosystem to compete for political discourse power, but also reflected the deep contradiction between the belief in decentralization and the pragmatic survival rule.

Just as Bitcoin once tried to dissolve sovereign will with algorithms, today’s Layer 1s are actively weaving political narratives—this may foreshadow the 2.0 script of the crypto revolution: technical protocols are beginning to learn to manipulate ideological tools, and the original doctrine of “trusted neutrality” is being redefined by more complex real-world games. When the code cannot prove its position, the future of the crypto world may no longer be judged exclusively by hash rate.

Original article, author:区块律动BlockBeats。Reprint/Content Collaboration/For Reporting, Please Contact report@odaily.email;Illegal reprinting must be punished by law.

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