Under the star-studded night sky of Ho Chi Minh City, on May 16, 2025, an unforgettable party combining innovation and community power took place. XT.com, one of the fastest growing digital asset exchanges in the world, and Atok Labs Pte. Ltd., a pioneer in Web3 native mobile advertising, joined forces to host an electric rooftop party that brought together builders, opinion leaders, developers, investors, and crypto enthusiasts. The event became a dynamic forum to explore how Vietnam’s emerging crypto ecosystem can connect to global Web3 trends through localized education, compliance-driven innovation, and creative incentive models.
Passion Night: Energy, Socialization and Immersion
As night fell on the sky terrace in the center of Ho Chi Minh City, the scene became lively with the dancing lights and the live DJ, and the panoramic view overlooking the city skyline was even more stunning. The guests not only received the XT.com and Atok co-branded peripherals, but also listened to a variety of tracks from electronic to independent music in the band performance after the DJ, which kept the enthusiasm burning until late at night.
Guests freely communicated in the lounge area, terrace and the newly established experience area, where there were pledge simulations, liquidity mining teaching and AIoT-driven mobile advertising interactive demonstrations. Each booth encouraged on-site operation, which not only implemented XT.coms user-centric, long-term concept, but also reflected Atoks time is value brand proposition. In this strong atmosphere, technical discussions and independent cooperation intentions were naturally connected, showing that this event aims to inject new impetus into Vietnams Web3 collaboration.
Connecting global trends with local opportunities
Web3 Connect’s rooftop party quickly became a high-end conversation venue for discussing the future of crypto in Vietnam. Whether in the terrace lounge or the demo booth, the topic naturally ranged from how users can get started with DeFi, compliance trends, to NFTs and incentive models, showing how local developers can keep up with international trends.
User participation in DeFi
The guests discussed the challenges faced by Vietnamese newcomers in the DeFi field, such as language barriers, poor operational experience, and lack of knowledge. Everyone agreed that:
- Create more Vietnamese video tutorials and form offline study groups
– Simplify wallet operations and enable one-click mobile account opening
– Collaborate with local universities and developer communities to increase DeFi adoption
Compliance-driven innovation
In Vietnam’s ever-changing regulatory environment, how platforms can quickly adapt has become a hot topic. Popular suggestions include:
– Build trust by engaging with regulators in advance
– Launching an on-chain KYC/AML solution that takes privacy protection into consideration
– Design a governance model that can be flexibly adjusted as policies are updated
NFTs in Gaming and Music
Throughout the discussion, the application of NFT in gaming and music scenes was particularly eye-catching:
– In-game NFTs can unlock exclusive content and support secondary market transactions
– Music NFT allows fans to own limited songs and share dividends through smart contracts
Creative incentive model
Developers and marketers shared a variety of ways to engage with the community, the most popular of which are:
– Tokenized social tasks, translation challenges and on-chain rewards
– QR code-based treasure hunts that combine offline fun with digital rewards
Cross-chain mobile advertising strategy
Atok’s AIoT platform sparked a lot of discussion, with everyone focusing on how token incentives can increase advertising engagement:
– Use on-chain behavioral data for real-time user precision delivery
– Get $ATOK token rewards by viewing ads
– Combine geolocation, smart wallets and NFTs to create hybrid brand experiences
The future of cross-chain marketing
Taking the Atok AIoT platform as an example, the guests discussed how to develop cross-chain advertising strategies through big data analysis, measure user engagement in real time, and optimize ROI through token incentives for viewing, clicking, and completing actions. This hybrid model not only illuminates the global Web3 trend, but also deeply analyzes the details of landing in the Vietnamese market.
KOL Cooperation Model Map
The highlight of the rooftop roundtable was an in-depth discussion of KOL cooperation strategies. Vietnamese crypto opinion leaders have a huge impact on community opinion. XT.com and Atok shared a variety of best practices:
Co-branded live broadcasts: Invite KOLs and platform representatives to co-host interactive live broadcasts on YouTube, TikTok and local channels, combining market insights, product demonstrations and online QA.
Gamified community tasks: KOLs are encouraged to initiate micro-activities such as translation challenges, social QA, and small trading competitions. Participants can receive token rewards and NFT badges.
AIoT-driven mobile advertising: Demonstrates how to embed on-chain rewards directly into mobile advertising scenarios. After watching cooperative project ads, users can receive tokens through their mobile wallets, achieving seamless integration of offline interactions and on-chain value.
Localized research reports: XT.com shared how to collaborate with KOLs to write Vietnamese market reports, combining field research with global data to create content that is more relevant to local audiences.
Offline community activation: From meetups and hackathons to pop-ups and demo shows, both parties emphasize the importance of face-to-face interactions to deepen user trust and enhance brand stickiness.
Participants expressed their approval of these models, believing that the combination of online and offline methods, supported by a strong token economic model, can sustain community vitality and promote large-scale applications in Vietnam.
Strengthening the ecosystem: brand concept and user value
Throughout the night, XT.coms philosophy of user-centric and long-term was always present. Although there were no formal speeches or reports, the entire party perfectly combined entertainment and grassroots learning, fully reflecting XT.com s core values:
Experience empowerment
From hands-on demonstrations to random exchanges, guests gained an in-depth understanding of DeFi concepts, NFT applications, and mobile advertising innovations in a relaxed and fun atmosphere, and gained practical experience.
Security Innovation
Through the wallet security feature demonstration, on-chain identity process and real-time token reward display, XT.com conveyed its firm commitment to building a secure and transparent trading environment.
Community First
The free limited-edition peripherals and token redemption activities encouraged on-site participation and also demonstrated that XT.com not only views users as traders, but also as partners in the ecosystem.
Long-term cooperation
At the event, local Vietnamese developers, opinion leaders and ecosystem partners forged new connections, laying a solid foundation for continued cooperation in various regions in the future. From mixed roundtables to lucky draws, XT.com implemented these principles in every detail, demonstrating how a brand can find the perfect balance between entertainment, education and empowerment.
Focus on Atok: Time is Value Opens a New Era of Mobile Advertising
Atok Labs Pte. Ltd., headquartered in Singapore, is known as the first Web3 native mobile advertising and digital marketing platform. Its core innovation lies in the Time Is Value mechanism, which rewards users with on-chain tokens for various activities on the platform:
Ad views and clicks
Users can earn $ATOK tokens simply by watching or interacting with in-app ads, turning passive advertising consumption into active value acquisition.
Daily check-in and micro-tasks
In addition to watching ads, Atok also encourages users to participate in daily life through check-ins, short questionnaires and quizzes, and gives token rewards.
Mobile health achievements
With the help of AIoT integration, Atok can track users actual health indicators such as steps and exercise volume, and will also issue tokens after completing goals, seamlessly connecting physical health with digital incentives.
Atoks native BEP-20 token $ATOK is not only used to redeem rewards within the platform, but also to enjoy travel discounts from partners and even to purchase NFTs within the ecosystem. Recently, Atok and Bitget Wallet have reached a strategic cooperation, further improving the speed and security of cross-chain transfers, allowing tokens to circulate freely between mainstream networks such as BNB chain and Ethereum.
At the rooftop party, Atoks presentation proved that mobile advertising is not just about banners or pay-per-click, but can form a true you watch, I earn symbiotic relationship with users. To learn more, please visit the Atok official page: https://x.com/Atok_App .
Looking to the future: Ignite new momentum for Web3 in Vietnam
The success of XT.com and Atok’s Vietnam Rooftop Party was much more than an open-air gathering. Its combination of entertainment, education and hands-on demonstrations has resulted in three substantial outcomes:
– Reached an agreement with Vietnamese universities and developer communities to implement localized training programs.
– Drive the preparation and publication of joint research reports in Chinese and English to track user adoption and market sentiment.
– Lay the foundation for quarterly hybrid events that will rotate between Ho Chi Minh City, Hanoi and Danang to continue fostering community engagement and deepening local impact.
As Vietnam becomes a blockchain innovation powerhouse, fueled by a young, tech-driven population and favorable regulatory policies, forward-thinking collaborations like XT.com and Atok will play a key role in shaping the local Web3 ecosystem. We are not only celebrating our achievements, but also igniting the spark for Vietnams decentralized future. Stay tuned for upcoming workshops, hackathons, and community events to continue the spirit of this milestone.
Frequently asked questions
Is this an official product launch or event for XT.com?
No. This is a side event during Web3 Connect, mainly in the form of a community party, focusing on socializing, displaying, and grassroots interaction.
Who attended this event?
Event guests included local developers, crypto KOLs, DeFi users, NFT collectors, marketers, and builders of Vietnam’s Web3 ecosystem.
How does Atok’s “Time is Value” model work?
Users can earn $ATOK on-chain token rewards by watching or interacting with in-app ads, completing tasks, or even reaching sports goals, converting their attention and behavior into real value.
Will there be follow-up activities in the future?
Yes. XT.com plans to launch quarterly community events in major cities in Vietnam, including Hanoi and Da Nang, including workshops, hackathons and pop-up experiences.
How can I participate or get the latest information?
Follow X’s (formerly Twitter) accounts @xtexchange and @Atok_App to stay up to date with community activity updates.
Quick Links
– $500,000 incentives kick off a trading carnival: A complete guide to the MNT × XT Carnival
– A must-see economic calendar for May for crypto traders
About XT.COM
Founded in 2018, XT.COM currently has more than 7.8 million registered users, more than 1 million monthly active users, and more than 40 million user traffic within the ecosystem. We are a comprehensive trading platform that supports 800+ high-quality currencies and 1,000+ trading pairs. XT.COM cryptocurrency trading platform supports a variety of trading products such as spot trading , leveraged trading , and contract trading . XT.COM also has a safe and reliable NFT trading platform . We are committed to providing users with the safest, most efficient, and most professional digital asset investment services.
