In the second quarter of 2025, the global crypto asset market entered a new chapter amidst the accelerated implementation of regulation and the wave of innovation. As the worlds leading cryptocurrency trading platform, KuCoin adheres to the concept of compliance is competitiveness and security is the cornerstone and continues to promote the in-depth development of global business and the release of ecological value.
This year, the global cryptocurrency market has reached a critical turning point with the accelerated implementation of the regulatory framework. According to a report by the Bank for International Settlements (BIS), more than 80% of countries have issued or are formulating crypto asset regulatory policies, and the global digital asset market has officially entered the era of compliance-based. In this profound change that affects the industry landscape, KuCoin, as a top trading platform with more than 41 million registered users, has built a value moat in the digital economy era through the three-dimensional empowerment of compliance infrastructure, technological breakthroughs and ecological synergy.
As an industry benchmark in the field of digital asset trading, KuCoin has always been committed to providing efficient, secure and innovative cryptocurrency trading services to global users. In the first quarter, facing the milestone of the US Department of Justice (DOJ)s $297 million settlement agreement, KuCoin not only demonstrated the responsibility of an international enterprise, but also successfully achieved a counter-trend increase in market share with its forward-looking risk isolation mechanism and sufficient liquidity reserves. This breakthrough not only demonstrates KuCoins resilience, but also indicates that the deep integration of the crypto economy and the mainstream financial system has entered a new stage.
This quarter, the launch of KuCoin Thainland, a compliance station under the KuCoin brand, was a landmark progress, delivering outstanding results in terms of global layout, trust building, and ecological evolution.
Compliance strategy: precise moves in the global chess game
US Market: Strategic Wisdom of Going with the Trend
In January 2025, KuCoin reached a comprehensive settlement with the U.S. Department of Justice (DOJ) on the regulatory dispute, successfully resolving the uncertainty in the U.S. market and the regulatory cloud before Trump took office. According to the settlement agreement, KuCoin agreed to pay a fine of $297 million and withdraw from the U.S. market for at least two years in exchange for a systematic solution to regulatory issues involving license access and the U.S. compliance framework. It is worth noting that the settlement agreement mentioned that under certain conditions, all charges against KuCoin founders Chun Gan and Ke Tang by the U.S. Department of Justice will be dropped.
It is reported that after the settlement news was announced, the price of KuCoin platform currency KCS rose by 13.7% on the day.
This move not only demonstrates KuCoins commitment to compliance, but also lays a strategic anchor for building a long-term compliance mechanism across jurisdictions. New CEO BC Wong emphasized: This resolution marks a new chapter for KuCoin and reaffirms our commitment to compliance, security, and innovation. We are temporarily withdrawing from the US market while we focus on strengthening our global compliance practices and actively explore opportunities to re-enter the market with the necessary licenses. KuCoin remains committed to supporting our global community, providing innovative solutions, and promoting the responsible adoption of cryptocurrencies. Working together, we will build a stronger and more secure future for everyone.
While strategically withdrawing from the US market temporarily, KuCoin is actively moving forward on its path of global expansion. According to the 2024 operating report, KuCoins trading volume in the Middle East and North Africa has increased significantly, the number of platform users has continued to increase, and its global business footprint has steadily expanded. This westward strategy and the strategic focus on deepening the development of emerging markets confirm KuCoins forward-looking vision of building a multi-polar business ecosystem - even at the most challenging moment for global regulation, it still maintains a strategic depth of more than 200 countries and regions and 41 million users.
Analysts pointed out that KuCoins practice of transforming regulatory pressure into an opportunity for strategic upgrading indicates that the leading platforms in the crypto industry are actively balancing compliance and business. By transforming the settlement agreement into an operating system for upgrading the governance system, the platform has not only completed the role evolution from a regulatory adapter to a standard setter, but also retreated to advance, steadily and step by step, and realized an advanced version of the global operation of digital assets.
European battlefield: MiCAR license builds a bridgehead
In the European market, KuCoin is actively promoting the application of the MiCAR (Crypto Asset Market Regulation) license to ensure compliant operations within the European Economic Area (EEA). KuCoins EU branch is applying for a MiCAR license in Austria, planning to become a fully compliant crypto asset service provider. After obtaining the MiCAR license, KuCoin EU will be able to provide services in all 30 EU and EEA member states, ensuring that users can access crypto products and services under the EUs regulatory framework.
This move marks another important step in KuCoin’s global compliance strategy - in the future, European users will enjoy one-stop encryption services that comply with EU standards through KuCoin EU Exchange.
In addition to the United States and Europe, KuCoin is also actively promoting compliance strategies in Asia and the Middle East to ensure that legal and secure crypto trading services are provided in these regions. KuCoin has currently obtained crypto licenses in multiple jurisdictions including Australia and India, laying a stronger compliance foundation for its global operations.
Thailand website launched: a new milestone in Southeast Asia compliance strategy
In June 2025, KuCoin announced the completion of the acquisition of ERX, a licensed exchange in Thailand, and officially changed its name to KuCoin Thailand, achieving compliance in the Thai market. This is the first compliant independent operation station under the KuCoin brand, and its compliant operation in Southeast Asia marks a solid step forward in its compliance expansion strategy.
KuCoin Thailand completed the registration process at the end of April and was officially opened to the public in June. The platform supports the Thai baht fiat currency channel. Users can directly deposit and withdraw in Thai baht and participate in KuCoins complete ecological product system, including spot, over-the-counter and other diversified services. In the first week of the launch, the Welcome to KuCoin Thailand event was launched simultaneously, with a total prize of up to 1 million Thai baht to encourage local compliant users to quickly participate in ecological construction.
BC Wong, CEO of KuCoin, said: Thailand has a clear regulatory framework and is an important high ground in the emerging market of the digital economy. We are very pleased to officially launch KuCoin Thailand, which not only strengthens KuCoins strategic presence in Southeast Asia, but also serves as an important node in our global compliance journey and a pilot for our innovative strategy in digital finance.
Security guarantee: a double moat of technical hardcore and institutional innovation
On April 30, 2025, at the global crypto event TOKEN 2049 Dubai, KuCoin officially released its major strategy, the Trust Plan, and announced that it will invest $2 billion in the future to promote KuCoin into a new stage of high-quality and sustainable development around key directions such as platform security, transparency construction, compliance system strengthening, and KCS ecosystem development . This is the first public appearance of KuCoins new CEO BC Wong since he took office. Facing more than 15,000 industry leaders, regulatory representatives and crypto innovators from around the world, BC fully explained KuCoins long-term vision and systematic layout for the core proposition of trust in the industry.
This Trust Plan is not only a major financial commitment, but also a comprehensive implementation of KuCoins core values. In the next few years, KuCoin will continue to strengthen the platforms security infrastructure, promote the construction of on-chain transparency mechanisms, deepen cooperation with global regulators, and increase investment in user education and ecological health to comprehensively build a more trustworthy digital asset trading environment.
Among them, KCS (KuCoin platform coin), as the core connecting asset between the platform and users, will also play a vital role in the Trust Plan. KuCoin will further optimize the incentive mechanism, governance rights and ecological applications of KCS, and strengthen its strategic position in improving user stickiness, participating in governance and promoting community co-construction.
Through this plan, KuCoin not only reaffirms its user-centric mission, but also demonstrates its determination and responsibility as a global platform in the long-term construction of the industry and the reconstruction of trust.
In April 2025, KuCoin successfully passed the SOC 2 Type II audit and obtained this globally recognized certification, further strengthening its compliance in data security, privacy protection, system reliability, etc. The SOC 2 certification evaluates how the company protects customer data and ensures the reliability of the system. It not only verifies the stability of KuCoins security control system in the continuous operation scenario, but also marks a paradigm-level breakthrough in its strategy of building a digital trust foundation.
It is reported that SOC 2 is an internationally recognized audit standard that evaluates how a company protects customer data and ensures the reliability of the system through strict internal control measures. Type II certification pays special attention to the effectiveness of a companys internal controls over a specific period of time. The comprehensive audit was conducted by Decrypt Compliance over a period of one year and evaluated KuCoins policies, procedures and systems to ensure that they meet industry-standard trust service standards. The independent review confirmed that KuCoins security practices are robust and reliable.
KuCoin has been committed to strengthening the security and compliance of the platform and has implemented a strict KYC policy to ensure that all user identity verification complies with international anti-money laundering (AML) standards. In addition, the platform has actively invested in advanced risk monitoring systems, combined with multi-factor authentication, AI monitoring and other technical means, to significantly enhance anti-fraud capabilities and ensure the safety of user funds. These comprehensive measures not only enhance the platforms security protection level, but also provide a more robust and secure trading environment for global users, further consolidating KuCoins trust foundation in the cryptocurrency industry.
In May, KuCoin obtained ISO 27001: 2022 certification , further demonstrating its commitment to user security, data protection and compliance. In June, KuCoin obtained AAA certification from CER.live , ranking among the top six most secure cryptocurrency exchanges in the world along with Coinbase and OKX. Its 90% security score is excellent in server security, user protection and penetration testing. All the investment in security technology demonstrates the platforms commitment to users, as well as its steady investment and implementation.
User growth and ecological evolution: a gold rush for 41 million people
Currently, the number of KuCoin registered users has exceeded 41 million, proving the global impact of its compliance and technology strategies. This growth is due to KuCoins continuous optimization of compliance measures, innovative products and high-quality user experience; especially in the context of increasingly stringent compliance environment, KuCoin has gained the trust of a wide range of users with its comprehensive compliance layout and global service network.
As a strategic fulcrum for releasing ecological value, KuCoin officially launched the KCS Loyalty Level Program in March 2025: This new program aims to introduce a loyalty level system to give different levels of rewards based on the amount of KCS staked by users. In this transformation from a traffic entrance to a digital economy operating system, KuCoin not only further consolidates the KCS ecosystem, but also provides users with more ways to benefit from the platform.
Corporate Social Responsibility: Encryption for Innovation, Business for Good
In March 2025, KuCoin was awarded the 2025 Corporate Social Responsibility Award by the United Nations World Womens Organization (UNWWO). This honor is not only a high recognition of KuCoins contribution to promoting the empowerment of women and children around the world, but also its corporate commitment to the global sustainable development agenda. Through cooperation with multiple global industry leaders and international organizations, KuCoin closely combines its corporate social responsibility (CSR) strategy with the core technological innovation of the platform, and has made positive contributions to promoting global social welfare, promoting economic inclusion, and enhancing sustainability.
As a key component of the companys sustainable development strategy, KuCoin launched three far-reaching social responsibility projects in 2024, namely Light Up Africa childrens solar lights, menstrual equality solutions, and climate change relief packages:
The Light Up Africa project aims to provide solar lights to school-age children in rural Africa, helping them continue to study at night and breaking through the limitations of traditional educational resources. Throughout 2024, KuCoin donated more than 9,000 solar lights to communities in Sierra Leone, Nigeria, and Ghana, benefiting tens of thousands of local students. Sandra Edidion, a student at Afaha Okonkwo Nwafor College in Nigeria, said: With these solar lights, I believe I can do it. We can study at night.
The Menstrual Equality project provides sustainable menstrual health solutions for vulnerable women around the world, especially young girls who face great difficulties in obtaining sanitary products. In March 2024, KuCoin donated 1,000 sets of reusable menstrual products to Suriname, St. Jude Childrens Research Hospital, and several domestic violence shelters in the United States. The distribution of these supplies not only provides women with the basic hygiene protection they need, but also enhances their confidence and dignity to continue their studies and lives. By December 2024, the second batch of aid was sent to the Bahamas, benefiting 4,000 local women.
Climate change is one of the major challenges facing the world, and it poses a serious threat to the living environment of pregnant women, infants and children. To this end, KuCoin launched the Climate Change Rescue Package project, which aims to provide these high-risk groups with the necessary health protection and help them cope with the threats posed by extreme weather and environmental pollution. Her Excellency Ann Marie Davis, the First Lady of the Commonwealth of the Bahamas, highly praised the project: These rescue packages will help women and girls in communities facing the challenges of climate change and improve their living conditions.
These projects cover multiple countries and regions, benefiting nearly 50,000 women and children, providing much-needed support to vulnerable groups around the world, reflecting KuCoins sense of responsibility in promoting social welfare and sustainable development globally, and bringing positive changes to the world through innovation and technology.
Conclusion: Crypto Noah’s Ark to the Future
In the grand narrative of the global digital asset industry moving from the Wild West to maturity, KuCoin has always taken user trust as the core, deeply integrated compliance, security and innovation, and continued to consolidate its industry leadership. Through the application of the MiCAR license, the implementation of the SOC 2 Type II certification, the AAA ranking of Cer.live, the worlds top exchange security ranking agency, and the launch of the KCS loyalty program, KuCoin has not only built a more reliable investment environment for users, but also set a practical benchmark for the industry that compliance is competitiveness.
In the future, with the in-depth development of the European market, the iterative upgrade of security technology, and the continuous implementation of social responsibility projects, KuCoin will continue to promote the integration of the crypto economy and the mainstream financial system. This road may be long, but KuCoin has proved with solid compliance layout and technological innovation that only by keeping our feet on the ground can we reach the future.
